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	<title>brightwork</title>
	<link>http://bright-work.net</link>
	<description>Performance-based Marketing</description>
	<lastBuildDate>Fri, 05 Feb 2010 17:15:13 +0000</lastBuildDate>
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	<item>
		<title>10 Questions for: Molly McDonough</title>
		<description><![CDATA[The DEAL Interview.  Each month we meet up with and get to know a little about one of Florida’s top Commercial Real Estate personalities.  This month, meet one of our favorites.  Molly is a tenant-side specialist with the newly-expanded Flagler Real Estate Services. Florida, say hi to Molly McDonough.
My last deal was  6,092 SF/5 year [...]]]></description>
		<link>http://bright-work.net/2010/02/10-questions-for-molly-mcdonough/</link>
			</item>
	<item>
		<title>Trade Center South – RENEWED!</title>
		<description><![CDATA[Trade Center South, a 215,000 square foot office building in the Cypress Creek corridor has scheduled a new renovation which includes some of the latest design trends and technological advances.  The new look and feel, scheduled for this year, is one way the Center is aiming to please their current tenants and bring in new [...]]]></description>
		<link>http://bright-work.net/2010/02/trade-center-south-%e2%80%93-renewed/</link>
			</item>
	<item>
		<title>Our Team</title>
		<description><![CDATA[Brightwork was born as a syndicate of award-winning marketers, creatives and analysts who would bring their particular brand of excellence to anyone with a cause and a budget – mercenary-style.
Over time though, we’ve focused our offerings – and our team – in order to bring performance-driven solutions to a few specialized areas.  See a [...]]]></description>
		<link>http://bright-work.net/2009/12/our-team/</link>
			</item>
	<item>
		<title>Tenant Marketing</title>
		<description><![CDATA[How much vacant space are you sitting on?

There has NEVER been a time when more tenants were more movable and more landlords needed a pro-active approach.

We are that approach.

Each property has a unique set of attributes that we use to create a tenant profile which is then used as a foundation for an ongoing, multi-channel, multi-touch campaign designed to deliver MEASUREABLE, GOAL-BASED results.]]></description>
		<link>http://bright-work.net/2009/09/tenant-marketing/</link>
			</item>
	<item>
		<title>Clients</title>
		<description><![CDATA[This is only a partial list of some of the great organizations we have served in a variety of ways &#8211; including providing Internet / Marketing services.


4KIDS of South Florida


BankUnited


Food For The Poor


Marriott Hotels


Medi-Share


Newsweek Magazine


One&#38;Only Resorts


Taylor’s Closet Foundation


The Miami Herald


Workflow Management


Addison Storage


American Medical Services


AmeriFirst Financial


Blackstone Media


Calvary Chapel Fort Lauderdale


Carolina Connection


Denison Yacht Sales


Epic Powersports


Financial Freedom Credit [...]]]></description>
		<link>http://bright-work.net/2009/04/clients/</link>
			</item>
	<item>
		<title>Beatitudinal Marketing</title>
		<description><![CDATA[I read an article recently about a book that came out a while back (note:  I didn’t actually read the book &#8211; just the article about the book) that started some good thought and conversation amongst the group here.  Not sure but I think the book is called something like “Love is the killer app” [...]]]></description>
		<link>http://bright-work.net/2009/04/beatitudinal-marketing/</link>
			</item>
	<item>
		<title>OM Ships Reaches Out</title>
		<description><![CDATA[Brightwork has been working with our good friends at The Armfield Group for the past 3 years providing creative and production support for OM Ships’ multi-million dollar effort to bring hope to the hardest-reached areas of the world. 

And we’re extremely proud to say that the fruits of those efforts are now sailing under the banner of the newly fitted out Logos Hope!]]></description>
		<link>http://bright-work.net/2009/04/om-ships-reaches-out/</link>
			</item>
	<item>
		<title>Taylor’s Closet Covers</title>
		<description><![CDATA[Taylor’s Closet’s mission is to touch less fortunate girls with the love of their Father by giving them a little hope and love in the form of some nice new clothes. In the process they’re proving to them that that are valuable. And they are lovely. And that somebody actually cares.

Brightwork has been working with Taylor’s Closet since it was first born a couple of years ago providing strategic guidance, media and creative help, and whatever it takes to get their vital message out.
]]></description>
		<link>http://bright-work.net/2009/04/taylor%e2%80%99s-closet-covers/</link>
			</item>
	<item>
		<title>Watermark Moves …</title>
		<description><![CDATA[Watermark Yacht Management MOVES (literally) some of the largest and most luxurious yachts in the world.  We have been working with their charter division for some time providing promotional tools and expertise in helping them reach their VERY exclusive market.

For that, we get to show off some of the most spectacular floating real estate you’ve ever seen - and Watermark gets to take another bite out of someone else’s market share.
]]></description>
		<link>http://bright-work.net/2009/04/watermark-moves-%e2%80%a6/</link>
			</item>
	<item>
		<title>Medi-Share Refines its Touch</title>
		<description><![CDATA[Brightwork has been working with Medi-Share for over 6 years now in a collaborative partnership with their in-house marketing team, to define their brand and offerings and do it in the most efficient way possible.

The course of our relationship spans everything from basic brand &#038; identity work, strategic communications, design, web development and everything in between.
]]></description>
		<link>http://bright-work.net/2009/04/medi-share-refines-its-touch/</link>
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