ROI-based Everything.

Brightwork has only become successful because our clients have. Our consultative approach to everything from brand-building to campaign deployment to back-end analytics ensures YOUR objectives are being met according to YOUR timeframes and YOUR budgets.

Rankster is our sister company focused entirely on ROI-based Online Marketing Solutions.  With the addition of Rankster’s skill base, Brightwork is now covering the entire breadth of marketing needs both OFF and ONLINE.

Search Engine Marketing (SEM)

Beyond identifying keywords and phrases that will drive the most qualified traffic to your website & strategically implementing them, we are adept at looking for and finding the most efficient keyword opportunities available for your business / industry / model.
• Keyword Research & Analysis
• Pay-Per-Click Campaign Management
• Cross-Engine Optimization

Search Engine Optimization (SEO) – “Organic”

Then we clean up anything on your website that may penalize your search engine visibility & rankability, and strategically optimize your website content, links and meta data to correlate with search engine algorithms.
• Keyword Analysis & Monitoring
• On-site Keyword & Copy Optimization
• Link Popularity Analysis
• Link Search & Building
• Search Engine Submission
• Directory Submission
• Optimized Press Releases

E-mail Marketing

The key to a successful email marketing campaign is building customer relationships through personaland relevant emails. Brightwork creates email communications that engage & bond with customers and constituents to deliver results to your inbox.
• List Building & Management
• Award-winning creative
• Campaign deployment
• Performance Reporting (including specific email responders)

Social / Viral Marketing

“Spreading the word” has taken on entirely new dimensions with the advent of Facebook, You-Tube and the like. But starting and navigating the sometimes dangerous waters of “word-of-mouth” requires an in-depth knowledge of the social marketing universe and an intuitive sense of where, and where not to, swim.
• Viral video
• Social Bookmarking strategies
• RSS Feeds
• Strategic Blogging

Website Design

We believe in brands. And we believe in conversions. Making those two work together is how we’ve made our reputation and how we’ve made our clients into some of the strongest, most satisfied businesses in their respective industries.
• User Interface Design
• Landing Page Optimization
• On-page Optimization

Database Marketing

Brightwork helps our clients define their customer profiles and create strategies to target them through extensive data analysis, profiling and campaigning. Leveraging a database of over 228 million consumer records that includes detailed demographic, lifestyle and transactional data, Brightwork can augment a client’s existing databases – providing an unprecedented level of detail and insight into prospect and current customer behavior.
• Customer Profiling
• Response Analysis
• Market Area Analysis
• Email Appends
• Mapping